With a tremendous increase in eCommerce business startups leading to increased competition in the market, the importance of finding new ways to grow traffic on the website organically cannot be denied. SEO experts can be seen putting out new content every other hour on the subject, making it a tricky decision for entrepreneurs to decide what to choose and practice for best results.
Despite the confusion, it is crucial for eCommerce entrepreneurs to keep themselves updated with the new SEO techniques to stay ahead of the game. The key is to adapt to a method and then follow it with consistency. Although organic SEO does not involve investment, there are many elements interconnected with proper search engine ranking tactics, which makes it complicated for a non – SEO person.
It is a fact that SEO practices can make all the difference in the success or failure of any online business. There is no right or wrong practice, but the key is to reflect and iterate on the strategies periodically to know what works best. Publishing good content quality, and maintaining the social media campaign, etc. is one thing. But to increase organic traffic (and sales, leads, and finally, the growth of the business), you should incorporate unique strategies to stay ahead of the competition.
Here is the basic process flow of initiating and ensuring organic traffic flow to your e-store:
1. Analyze your competition
As an eCommerce business should make it a point to research and analyze the other online stores of the same product niche before they launch. This would not only help you understand the demand of the products you want to sell but also will allow you to learn of the best practices in creating the platform and marketing. On the go, it is also important to learn skills like how to use SEMrush, which can add positively to your other efforts. This amazing tool can help you see what keywords they are using, which is driving traffic to their site. Try to sort it by volume to check which keywords serve as the primary keywords for your page. When you search for that keyword on Google, hopefully, you will see other stores. This shows that there were a purchasing intent when this keyword was searched.
2. On-Page Content Optimization
To put it simply, if you want online visibility, then you need to choose your words the right way! On-page content optimization should be taken into consideration while creating content for the pages of the online store. From home page content to the product descriptions, make sure that the Meta title and descriptions are proper with H1 tags. Tools like keyword planners can help find the perfect keywords that people would be using to search for products like yours. SEO experts also advise on customizing URLs with keywords for bringing more traffic to the website.
3. Optimize Your Site Loading Time
Every second that your page takes to load the product and its details, causes you to lose to other competitors in the market. In this fast-paced world of eCommerce, no one has time to wait for a page to load when they can click and choose another website to buy from. If your online store is slow, this means you are losing your visitors, which in turn will decrease conversion rates. You even run the risk of losing future traffic as this industry is all about who engages the customer faster.
Seconds make a difference. Period! Your visitors want results within seconds, and they won’t stick for long. One of the easiest ways to boost the speed of the site is by using CDN, content delivery network. A CDN is a group of servers spread across the globe. The best solution to a user-friendly eCommerce website setup is to go for cloud hosting services. These not only enhance the functionality by decreasing load times but also allows the response time to be prompt and let’s not forget the ability it gives business to scale faster as it grows.
4. Write Unique and Relevant Meta Description
Let’s say a user is browsing through the search engine looking for products. Now, most of the time, users will only scroll through the first page or just the top few websites. Thus, to stay at the top, make sure the Meta descriptions you add are unique, to the point, has a keyword, and is relevant to the page. Each page should have a different Meta description, which should adhere to the rules of how a Meta description should be. Remember, a Meta description is like an advertising copy. It draws visitors from the SERP. Therefore, crafting a compelling description, along with using the right keywords, is mandatory to improve the click-on the pages.
5. Make Your Website Responsive and Mobile Friendly
A website is considered as responsive when it changes according to the needs of the users and the device. For example, if the user is logged on from a mobile, the responsive website will change from a 3-column layout to the single display so easy viewing.
Unwanted pictures are hidden so that they do not interfere with the important info on the site. Ask your developer to incorporate the following;
- Condense the navigation
- Optimize the images
- Correct the spacing and padding
- Works equally well on mobile phones, smartphones, and laptop computers, as well.
User experience is the first and most important thing in eCommerce as it offers its customers a place to find what they are looking for. The thing to remember here is, the aim of your site is not to attract visitors and make sales, but it is to prompt them to come back, shop again, and refer your site. This is when you win the competition. And for this, good and intelligently crafted eCommerce SEO comes into action. Just stay focused and don’t give up too soon, success does not come overnight; you grow as a person, you learn new things, and then you utilize these changes to make your business better with each passing day.
Make sure your customers love your store. For which, you need to follow the steps mentioned above. However, as mentioned earlier, new ways and techniques are being added each day, so in order to stay ahead of all, stay updated with the SEO.