WordPress has become the go-to platform for creating a website. There is no denying its popularity. And it does not seem like this trend is going to stop any time in the future.
Those who are using WP for the very first time are bound to miss some rather important aspects. One of the best examples of that is a favicon. On the surface, it might not seem like that big of a deal. But the reality is quite different.
This article will cover everything you need to know about favicons, including how to upload it to your WordPress site.
Designing a Favicon
There are a couple of different ways one can go about it. Let us cover each and every one of those briefly.
First and foremost, most brands tend to stick to their current logo. Since all you need is to change the size, this method is hassle-free. Not to mention the fact that customers will have a much easier time recognizing something they are already familiar with, instead of having doubts about whether it is the same company.
A favicon generator could also be a good option, especially if you are looking to make something original, or do not have a logo you can repurpose.
Finally, hiring a professional designer, perhaps someone who even focuses on favicons, is also always an option. That would certainly ensure quality, and it should never be underestimated.
Adding Favicon to a WordPress Site
If you have been using WordPress for a while, you should not have any problems with uploading a favicon. But even complete amateurs will not have trouble with this one. And there are 3 ways you can upload a favicon.
There is no denying that this method is the easiest of the 3. When your favicon is ready, go to the dashboard and click on the “Appearances” and select “Customize”.
Depending on your theme, things may be a bit different, but you should still see something along the lines of “Site Identity”. “Site Title”, “Site Logo and Header”, etc. All of these serve the same purpose.
Once you are there, you should see the option of uploading a site icon. Do that and save the changes. In case the favicon is still not visible, clear the cache.
WP themes are also changing all the time and it does appear that more and more of them have an option to direct a favicon directly to one’s website. Look at the options page of your theme and see whether it has anything of the kind.
Finally, you can always choose one of the many available plugins that serve the purpose of adding a favicon to your website.
The Importance of a Favicon
Despite the fact that uploading a favicon to your website is relatively easy, some people still find it too much of a bother and do not believe that it is something worth their time.
Well, it so happens that there are quite a few benefits of having a favicon. If you happen to be in the group of individuals mentioned above, you will want to read this.
If you want to build a sustainable business, search engine optimization plays a very important part. And while not directly, a favicon still makes a little bit of impact.
The amount of traffic you get and how long people who have visited stay there are good indicators and help you reach higher pages on search engines. Provided that these numbers are positive.
It so happens that people will visit your website more often if it is user-friendly. For instance, if someone bookmarks your page, they will look at a favicon rather than read the URL. Visuals are easier to remember. After all, that is how a human mind works.
The more user-friendly your website is, the more traffic you can expect. It happens to be one of the many tricks of gaining more visitors.
Also, continuing with the point about bookmarks. Google Chrome sends a positive signal whenever someone bookmarks a page with a favicon, so you do not want to miss out on that either.
A favicon is a visual representation of your brand and whenever there is an opportunity to show yourself to others, you need to do that. Remind them and help them know who you are.
Creating the Ultimate Favicon
Whether you are going to design a favicon on your own or hire a professional, there are certain points to take into consideration.
Start with figuring out how to wisely use the little space you have. Look at the examples of the most recognizable companies in the world. That should be a great source of inspiration. Pay attention to color coordination. Give a letter abbreviating a thought and remember that simple is usually the best.