Nowadays, not a single web designer worth their salt will dare create a website without CTAs. The call to action button has become so important in web development, marketing, and sales, that it can significantly impact the success of your WP site and your brand as a whole in the competitive online world. Essentially, integrating compelling CTAs into the website is one of those key design principles all good web developers should know and use.
Now, creating CTAs that people will actually click on and using them to achieve certain business goals is not easy. It’s a science and an art, as you need your CTAs to be compelling, creative, and optimized for the unique needs of your online audience. But that doesn’t mean that you need to be a marketing guru to create CTAs that convert. Let’s take a look at the five key tips you can use to make better CTAs for your WordPress site, and how to unlock their maximum potential.
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Creativity for higher CTA impact
Before we start talking about customer journeys, important types of CTAs and integrations, we need to address an important aspect of CTA creation many business leaders overlook – creativity. To be creative with your CTA copy, design, and placement means to bring a new, more engaging experience to your website visitors. It means to actually inspire them to click on the CTA and follow the road towards the desired outcome, whether it’s to convert, download a free e-book, or sign up for your newsletter.
Creativity doesn’t mean making your CTAs stand out with wild and intricate designs, it means carefully wording the message to make the experience unique for the visitor.
Here’s what website visitors are tired of seeing:
- Find out more.
- View product.
- Download e-book.
- Sign up.
- Contact us.
These CTAs are generic and as you can tell, they focus on the desired outcome of the company rather than the customer. Now here are some creative alternatives that you need to adapt even further to fit your brand:
- Tell me the whole story.
- Show me the product.
- A free e-book sounds great, thanks!
- Send me interesting stories.
- Let’s chat.
Consider making your CTAs more proactive and relevant, and use more creative wording and design to capture the attention of your customers.
Optimizing the CTAs for the customer journey
Different website visitors are at different stages of the buyer’s journey, and not everyone is on your site to become a paying customer. In fact, you can expect only a fraction of your total website traffic to be users that came with the specific intention of buying something immediately. The rest are here to weigh their options, educate themselves on the product and your industry, and find out more about your brand.
Needless to say, if you try to force a sales-oriented CTA on a website visitor who is looking for informative content, you’re going to alienate them for good. This is why you need to optimize your CTAs for the different stages of the buyer’s journey.
On your blog page, position CTAs for your email newsletter to get more relevant content to the customer. On your About Us page, position CTAs towards your contact page and your blog. On your homepage, position every type of CTA within its respective section – don’t put a product CTA when talking about your mission and vision, for example.
Give customers the chance to call you
One of the most important CTAs is the button that leads people to get in touch with your brand. It doesn’t matter if they want information, if they have an issue they want to resolve, or if they want to place an order by phone, every time they get in touch you have an opportunity to generate qualified leads or even convert. Do not miss this opportunity and be sure to integrate this CTA with your phone system.
To do this, you need a cloud-based VoIP phone service that is affordable and allows you to make phone calls via your internet connection. You also need a VoIP plan with additional features like a mobile app for employees on the move, video and audio conferencing, and call analytics so that you can extract valuable information out of every phone call. You can also put CTAs to your email address and social media chats, but giving the customer the opportunity to contact you immediately will be paramount to success.
Choose the right WordPress plugin
The WordPress platform is without a doubt the best CMS in the world currently, but it’s important to note that the true strength of a WP site comes from its plugins. Much like you would use the best plugins for your SEO needs, you should also have a plugin for your CTAs, especially when different CTAs are supposed to achieve different goals and lead towards different pages and outcomes. Some of the best CTA plugins include ConvertPro, Thrive Leads, and Elementor Pro, but there are many more for you to explore – so be sure to find the right one for your needs.
Use gamification for more engaging CTAs
On a final note, keep in mind that gamification is a big element of marketing and CX in general in the saturated online world. Now that people are used to seeing the same old things on pretty much every website, it pays to come up with new and interesting ways to generate qualified leads.
One of these is, of course, to gamify your lead generation strategy with pop-up quizzes and fun little games that people can play on your website. These gamified CTAs will lead them to find out which product is best for them or have them download a digital product, or just leave their email address.
Nowadays, a good set of CTAs scattered throughout your WP website can have a big impact on your business as a whole. Be sure to use these tips to create truly unique and functional CTAs that will get people to contact you, download your free stuff, and ultimately become paying customers.