For most of us, security is something we think about after it’s too late. That’s unlikely to change anytime soon. Security is simply put – boring. It’s not something that you see; it’s not something that looks cool. It’s often frustrating too. Why do we even need passwords? And why can’t all passwords be 12345?
A simpler take on an well-known problem
Years ago we came to realise that the average website owner is not going to change his ways. He’ll invest the absolute minimum of all minimums into security. We wanted to transform that minimum into – just enough. That’s how Security Ninja came to be, as an idea to provide website owners with a non-technical, easy and perhaps even fun insight into their site’s security to nudge them into making the minimum effort towards a safer site.
Trying to keep the interface and the whole look & feel of the plugin simple was one of our primary goals. No unnecessary buttons, options or settings. Just the basic “this is good, and this is bad” is what Security Ninja was all about. We kept to that paradigm for a long time, even after adding multiple modules and we feel that our approach is still much simpler than what you can find in most plugins.
Who’s behind all this?
Security Ninja is created, maintained, supported and sold by WebFactory Ltd. We only do WordPress. Themes, plugins, custom projects, SaaSes – we dabble with everything, but it has to revolve around WordPress. Since 2009 we made over a hundred plugins. Many are publically available on CodeCanyon and WordPress.org. Security Ninja is one of our more known plugins, and we take great pride in it because we know it helped a lot of people make their sites safer and help them avoid the dreaded outcome of being hacked. We’ll continue to develop and maintain it as long as customers have a need for it.
Seven years in the making – the history of Security Ninja
Security Ninja is celebrating its seventh birthday in 2018! In internet years that’s a lot! As usual, time flies by quickly and at some point, you realise “wow, has it been that long”? Yes, yes it has. Through the years what kept us going, what drives us to develop, maintain and expand the plugin was the fact that people used it! Security Ninja kept sites safe, users informed and us happy. We hope that will continue for another seven years, at least 🙂 Till then, here’s a short history of Security Ninja’s birth and growth.
Early summer 2011
Security Ninja (it was called “Site Security Tester” in that first version) was created as an internal tool, used for testing the most common security issues on clients’ sites. It had barely 10 tests but we installed it on every site to quickly check things we knew really needed checking.
September 27th, 2011
Security Ninja is live for sale on CodeCanyon! For a disturbingly low $8 you could have bought a lifetime license for unlimited sites. Not a very wise business decision, we know. But, those were the prices back in the day.
December 31st, 2011
After three months Security Ninja already racked 318 sales and was featured on CodeCanyon. Wayback machine has a snapshot. Price was increased to a whopping $10.
August 31st, 2012
Core Scanner addon is released! First add-on in the series of four (on CC) for $6.
Sales are still going strong; we’re at 823. Which means Security Ninja sales almost 3 copies a day. From the initial 10 tests, it’s grown to 26.
December 2nd, 2012
Security Ninja Lite added to the WordPress repository as a free plugin. This was the only truly bad move we ever did with Security Ninja. Turns out nobody wants to use a “lite” version of a plugin. It never got any traction.
December 23rd, 2012
Scheduled Scanner is released! For $6 you can automatically run Security Ninja and core scanner add-on tests.
Security Ninja passed 1,100 sales and Core Scanner 150.
August 9th, 2014
Third add-on released – Events Logger. Security Ninja is already a reputable brand and sales are still going strong.
September 17th, 2014
To make purchasing easier we created the Security Ninja Bundle. A package with all the add-ons and the main plugin. By this time Security Ninja has 2,500+ sales and Core Scanner 1,000+.
March 5th, 2015
Fourth and last add-on on CodeCanyon released – Malware Scanner. Although the sales are still solid, the overall traffic and visibility on CodeCanyon is dropping significantly.
August 30th, 2016
We pulled the trigger! Security Ninja is no longer available on CodeCanyon and the main module is now free and available on the WordPress repository. All add-ons have been packed into one plugin – Security Ninja PRO which we’re selling on our own. Technically we’re utilising the freemium but most sales come from the website, not from the free version.
September 16th, 2016
Although we’ve started removing other plugins from CodeCanyon too, we’ve decided to put Security Ninja PRO back on it. But, on our non-exclusive account since we’re now selling SN on our own. No sales were expected and (almost) none were made. The move was made only for marketing benefits.
April 9th, 2017
New module (ex add-on) – Auto Fixer. Nobody wants to mess with code if they can click one “fix” button right? New tests are continuously added to the main module – we’re now at 50+.
After moving from CodeCanyon we lost a lot of traffic, but sales are still going strong.
December 7th, 2017
After asking users what functionality is missing in Security Ninja PRO we created the Database Optimizer module. A one-click solution to all database speed and maintenance problems.
April 5th, 2018
Cloud Firewall is released! Ban 600 million bad IPs with one click and protect your login from brute-force attacks.