Growing your brand online is challenging as it is. When it comes to setting up a website, the task can seem daunting. Fortunately, there are various solutions, such as WordPress, which comes highly recommended by the professionals at Scanteam.
This SEO-friendly platform provides everything you need, from site management to social integrations. Even prominent brands and companies such as Mercedes Benz, TED, and Vogue use WordPress, so it must be an excellent platform for SEO as a CMS.
Our author, Alex Lysak, an expert in SEO and social media marketing, will discuss how to improve SEO for WordPress and why it’s the best.
Table of Contents
What is WordPress
In essence, WordPress is a content management system that helps users build a fully customized website without the technical know-how. It initially started as a blogging platform in 2003. Since then, it’s grown to become a leading CMS for professionals and hobbyists alike.
However, Alex Lysak, being a professional, will tell you that learning how to use SEO on WordPress is crucial to building a successful website. As a diverse product, it isn’t limited to a specific niche, so targeting and optimization still play an essential role.
The versatile platform can be tailored for any business, blog, or product. Furthermore, it’s an open-source solution, meaning that everyone can use the software to suit their needs – for free.
Why WordPress Is the Best for SEO
As a favorite among both amateurs and professionals, this CMS solution comes with a plethora of features. However, if you want to know why WordPress is good for SEO, then here are a few of the top reasons.
WordPress allows you to edit permalinks for a more appealing alternative. Instead of a long and unattractive link with a string of characters clumped together, you can change it to make more sense.
What’s more, you can and should include keywords to boost search engine page results (or SERPs) and make the page easier to find.
Metadata and title tags are crucial for SEO and ranking success. With WordPress, you can customize your metadata to include essential keywords that will lead potential clients your way.
This information also helps search engines understand your site and rank it accordingly. Each page needs a title tag and metadata, which may seem like a lot of work, but you can use one of the many SEO plugins to do it for you.
If you’re browsing a website, would you be more intrigued if there were pictures? Most people notice an image first, before fully engaging with the text.
WordPress allows you to employ pictures as alternative text. This means your image descriptions can be added as keywords for search engine crawlers, which helps boost rankings. You can even optimize images to ensure they don’t slow down loading times.
Whether your site is utilized as a personal blog, e-commerce, or business website, the main aim is to attract an audience or customers. WordPress is fantastic at ensuring that the end-user experience is above satisfactory.
The more time clients spend on the page (or pages), the higher you’ll be ranked. This is another reason why it’s recommended by so many.
Apart from the end-user satisfaction, WordPress is exceptionally easy to manage as the site owner. No matter what you’d like to add or change on your site, it’s simple to do, and you don’t need any technical knowledge.
This straightforward approach gives you more time to enhance your website with integrations and plugins while ensuring it’s beautifully personalized and reflective of your brand.
One of the leading causes for Google SERPs to drop is a slow website. Using WordPress should be enough to ensure that pages load quickly. If they do take a long time to load, it’s an indication that something isn’t functioning correctly.
Fortunately, WordPress has various performance-boosting tools and plugins to increase your page speed and ensure optimal site efficiency.
WordPress CMS is perfect for mobile optimization since the vast majority of website themes are suited for mobile users. If your website isn’t mobile-friendly, there’s a significant loss of traffic that decreases your SEO rankings.
Between 2016 and 2020, there was an increase of 33.2million online search engine queries in the US alone. You wouldn’t want to miss out on that level of traffic.
Social Media Integration
Gone are the days of spreading brand awareness via magazines and TV advertisements. In the digital age, the quickest and most efficient way of spreading awareness is by integrating your site with social media platforms.
WordPress makes it easy to connect the two by adding social media buttons, and RSS feeds to your site. It’s also a superb way to grow your following and target a wider audience.
Plugins are useful bits of software that add features to a website. They come in various forms to enhance functionality, boost performance, and provide tailor-made solutions.
If the words “what is WordPress SEO?” are still on your mind, then that’s okay because, as the saying goes – there’s a plugin for that.
Apart from the countless add-ons available, WordPress also has plugins that help boost your SEO and Google SERPs. A brilliant example is Yoast SEO, which provides a range of tools to optimize your content.
Over and above SEO, you can integrate various functions with your website. While SEO is crucial to increasing the SERP ranks, other aspects contribute to a website’s success.
For example, you can use plugins and software to create email listings, add polls and documents, or even enhance security. The possibilities are endless.
Finally, search engine spiders crawl the web for pages with superior designs. This isn’t a problem because hundreds of themes are available at WordPress, both free and paid, that are SEO-friendly, and customizable.
You’re sure to find a one that suits your needs while maintaining your SEO ranking.
Many aspects make WordPress a superior CMS for SEO, and the ones mentioned above are just a few of the top reasons.
However, if you’re geared for success, WordPress provides the perfect one-stop platform. You can create an engaging website from the ground up, enhance its functionality, boost SEO, and ultimately grow your audience.