Content Optimization

How to Ensure Your WordPress Content Marketing Performs Well

Creating content is one of the best ways to increase organic traffic. But just because you have content, it doesn’t mean it’ll lead to more views.

Did you know that there are over 500 million blogs online? And that there will be 31.7 million bloggers in 2020?

The digital content marketing space is competitive. That’s why, whether you’re new to content marketing or a seasoned veteran, we’ve compiled three simple ways you can ensure that your content efforts perform well in 2019.

Keep Your Site Fast and Secure

A slow-loading page will drive away your readers.

What do I mean by this? Today, 47% of consumers expect a web page to load in 2 seconds or less. If it’s more than 3 seconds, 40% of people will leave.

Website Speed Visitors
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Yes, I know. It’s pretty tough out there, especially since a few extra seconds will impact your engagement rate with viewers. So if you want your content read, you will need faster loading times. The average user doesn’t have the patience to wait for slowly loading pages.

But it’s not just speed. You’ll also need to invest in better website security to ensure your site is secure. There’s no point in continuously improving and optimizing your content marketing efforts if hackers can attack your site.

Hacking is a serious concern

According to the Cyber Security Breaches Survey 2018, 43% of businesses suffered from a cybersecurity breach in the last 12 months. What’s really concerning is 66% of companies are not confident they could recover if they experienced an attack. One attack or website breach could lead to you defaulting on your loans and your business tanking before it can even take off.

With the cybersecurity industry reaching $167 billion in 2019, technical vulnerabilities constitute a significant threat to any small business.

So to improve your content marketing efforts, make sure your page loads quickly and ensure you protect your website with better security measures.

Use Multiple Formats

We know that blogging is king when it comes to SEO rankings. But did you know that people view blog posts with images 94% more than posts without?

Images Unsplash

To boost your content marketing efforts, we recommend trying a variety of different formats.

You should add images to your blogs posts, but try and explore other mediums like podcasts, videos, and even infographics. That’s because when put together, having multiple content formats can make your content more engaging.

Instead of just having a written blog post, a blog post with multiple content formats can start with a banner image, have an introductory video, contain related images throughout, and end with a nice GIF.

On the other hand, when you place these content formats in separate channels, they can even help diversify your traffic.

Let’s look at this in a bit more detail.

If you begin podcasting, you will open yourself up to those who enjoy consuming audio content. In fact, Google has indexed over two million podcasts, making it a highly effective channel to reach viewers.

Another example is video content.

The Power of YouTube
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Your viewers can discover your content on Youtube if you begin to release video content. Not only does it open up a new readership channel, but video content has also become so popular that video usage for marketers has increased more than written or image content since 2018.

If you’re producing video, we recommend you edit high-quality video using tools like Adobe, so you that you can create better site visuals.

Create Better Landing Pages

There are many ways to define content marketing. But we believe excellent content marketing is when you create interesting information for your customers, so they pay attention to you.

That’s why you can start by creating landing pages that prospects want to read.

As you can see with this Housecall Pro example, it’s a great landing page for anyone looking to run their Garage Door business.

Housecall Landing Page
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Not only is it focussed on the end-user, but the page is also:

  • Optimized for SEO purposes: The webpage contains headings and subheadings which help search engines read and understand the text. It also has a modifier (the #1 Garage Door Software and Mobile App in 2019) which assists with ranking when it comes to long-tail versions of their target word.

The Housecall Pro Landing page also has multimedia content and a responsive design which can reduce bounce rate and increase time spent on the site. There are also outbound, internal, and social media links on the webpage.

  • Targets keywords: The landing page also uses vital keywords like “garage door business” throughout their website.
  • Targets a specific niche: It’s clear who the target audience is. The landing page is specific with their wording, visuals, and message.
  • Showcases visuals and testimonials: To build familiarity and trust, Housecall Pro also uses people’s faces and testimonials throughout the site.

Conclusion

Producing content is a fast way to generate more traffic for your website.

But since everyone is producing content, we recommend you keep your site fast and secure, use multiple content formats, and create better landing pages to ensure your content marketing efforts perform better in 2019.

If you’re already producing content, why not optimize it today.

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